T
Townsend Realty Group
Marketing Summary
MLS #7723677
Listing Marketing Summary · Week of May 4, 2026

Here's everything we're doing for your home

A live snapshot of how 204 Cranston Drive is being marketed across paid, organic, and offline channels.

For Sale
204 Cranston Drive
Ball Ground, GA 30107 · Sawgrass
$325,000
Listed
3
Bedrooms
2.5
Bathrooms
1,697
Sq Ft
Upgraded 2023 townhome in Ball Ground's Sawgrass community featuring custom sunroom addition, redesigned primary bath with marble and glass, and finished terrace level—move-in ready with superior style and comfort.
Sequence

Content schedule

The posting cadence — sequenced to build momentum into the open house, then close the loop with Monday follow-up. Live dates set after Tom + client approval.

Day 1
  • Instagram Story Frame 1 (teaser) — morning post
Day 2
  • Instagram Story Frame 2 (highlights) — morning post
  • Meta ad — Awareness phase begins
Day 3
  • Facebook event published — Open House — Upgraded 3BR Townhome in Sawgrass (Ball Ground)
  • Nextdoor post — Sawgrass neighborhood
Day 4
  • Instagram Story Frame 3 (open-house reminder) — morning post
Day 5
  • Meta ad — Lead-gen phase begins (open instant-form)
Day 6
  • Printable flyer distributed — door-hangers + nearby businesses
Sunday
  • 🏠 OPEN HOUSE · 1:00 PM – 3:00 PM
  • Post-event thank-you emails — sent Sunday evening
Day 8+
  • Meta ad — Retargeting phase to recent listing-page visitors
  • Performance review · channel-by-channel
Deliverable 1 · Landing page

Dedicated detail page on townrg.com

Every listing gets its own URL on the Townsend Realty Group site — designed for buyer engagement and connected to the rest of your marketing through tracking pixels and lead forms.

View on townrg.com/listings/204-cranston-dr
Deliverable 2 · 3-platform social pack

Instagram · Facebook · TikTok

Captions tuned to each platform's voice and audience. Stage-aware — the copy below is written for the just listed stage; under-contract and sold versions are pre-generated and queue automatically when the listing transitions.

Deliverable 3 · Geofenced Meta ad

Paid campaign · Facebook + Instagram feed

10–14 day flight with a 1mi/3mi geofence around the listing. Special Ad Category — Housing flag enabled (fair-housing compliant). Lead form fills route to the agent's CRM.

TRG
Townsend Realty Group
Sponsored · Ball Ground, GA
Reduced to $325K — upgraded 2023 townhome in Ball Ground.
204 Cranston Drive. Custom sunroom addition, redesigned primary bath with marble and glass, finished terrace level. Built in 2023, move-in ready. 3 bedrooms, 2.5 baths, 1,697 sq ft.

All the upgrades are already done — you just unpack.
townrg.com
Deliverable 4 · Open-house package

Coordinated multi-channel rollout

Six surfaces — printable flyer, 3-frame Instagram story sequence, Facebook event page, Nextdoor neighborhood post, post-event thank-you emails, and an in-listing open-house badge — sequenced to build momentum into the event.

Facebook event · Open-house RSVP
SUN · 1:00 PM – 3:00 PM
Open House — Upgraded 3BR Townhome in Sawgrass (Ball Ground)
Sawgrass · Ball Ground, GA
Sunday open house in Ball Ground's Sawgrass community. Custom sunroom, redesigned primary bath, finished terrace level — see it in person.
Nextdoor · Sawgrass neighborhood
TT
Tom Townsend
Sawgrass · Just now
Hi neighbors — quick heads-up that we're hosting an open house this Sunday in Sawgrass, 1–3 PM. The owners upgraded this 2023 townhome with a custom sunroom, redesigned primary bath, and finished terrace level. If you know someone looking in Ball Ground (or you've been curious what's selling in the neighborhood), come by. Address shared on RSVP. — Tom Townsend, Townsend Realty Group
👍 React 💬 Reply ✉️ Message
Instagram stories · 3-frame teaser
Frame 1
Frame 2
Frame 3
Printable flyer · US Letter

Full info sheet — copies at the front door for walk-ins, plus take-aways for neighbors who tour the property during the open house.

Door hanger · 4.25×11 in

Distributed in Sawgrass the day before the open house — the doorknob notch + dashed cut-line at the top is the die-cut guide for the printer.

Flyer preview · US Letter
Door hanger preview · 4.25×11 in
Your call

Approve, request a tweak, or pass

React to each piece above. Hit Send to Buildwise when you're ready and the team picks it up — usually within the hour.

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