T
Townsend Realty Group
Marketing Summary
MLS #6075517
Listing Marketing Summary · Week of May 4, 2026

Here's everything we're doing for your home

A live snapshot of how 405 River Mill Circle is being marketed across paid, organic, and offline channels.

Sold
405 River Mill Circle
Roswell, Georgia 30075 · River Mill
$157,000
Listed
2
Bedrooms
2
Bathrooms
1,306
Sq Ft
Beautifully renovated 2-bedroom, 2-bath condo in the heart of Roswell's sought-after River Mill gated community. 1,306 sq ft of modern comfort with new white shaker cabinetry, herringbone backsplash, granite counters, and stainless appliances.
Sequence

Content schedule

The posting cadence — sequenced to build momentum into the open house, then close the loop with Monday follow-up. Live dates set after Tom + client approval.

Day 1
  • Instagram Story Frame 1 (teaser) — morning post
Day 2
  • Instagram Story Frame 2 (highlights) — morning post
  • Meta ad — Awareness phase begins
Day 3
  • Facebook event published — Recent Sale — Renovated 2BR Condo in Gated River Mill (Roswell)
  • Nextdoor post — River Mill neighborhood
Day 4
  • Instagram Story Frame 3 (open-house reminder) — morning post
Day 5
  • Meta ad — Lead-gen phase begins (open instant-form)
Day 6
  • Printable flyer distributed — door-hangers + nearby businesses
Sunday
  • 🏠 OPEN HOUSE · 1:00 PM – 3:00 PM
  • Post-event thank-you emails — sent Sunday evening
Day 8+
  • Meta ad — Retargeting phase to recent listing-page visitors
  • Performance review · channel-by-channel
Deliverable 1 · Landing page

Dedicated detail page on townrg.com

Every listing gets its own URL on the Townsend Realty Group site — designed for buyer engagement and connected to the rest of your marketing through tracking pixels and lead forms.

Deliverable 2 · 3-platform social pack

Instagram · Facebook · TikTok

Captions tuned to each platform's voice and audience. Stage-aware — the copy below is written for the sold stage; under-contract and sold versions are pre-generated and queue automatically when the listing transitions.

Deliverable 3 · Geofenced Meta ad

Paid campaign · Facebook + Instagram feed

10–14 day flight with a 1mi/3mi geofence around the listing. Special Ad Category — Housing flag enabled (fair-housing compliant). Lead form fills route to the agent's CRM.

TRG
Townsend Realty Group
Sponsored · Roswell, Georgia
Just sold in 3 days — 405 River Mill Circle, Roswell.
Fully renovated 2-bedroom condo in River Mill's gated community. White shaker kitchen, herringbone backsplash, granite counters, stainless appliances, and a private deck overlooking woods. Sold at $157,000.

We have buyers actively looking in Roswell and East Cobb. If you're thinking of selling, let's talk pricing strategy.
townrg.com
Deliverable 4 · Open-house package

Coordinated multi-channel rollout

Six surfaces — printable flyer, 3-frame Instagram story sequence, Facebook event page, Nextdoor neighborhood post, post-event thank-you emails, and an in-listing open-house badge — sequenced to build momentum into the event.

Facebook event · Open-house RSVP
SUN · 1:00 PM – 3:00 PM
Recent Sale — Renovated 2BR Condo in Gated River Mill (Roswell)
River Mill · Roswell, Georgia
Sold in under a month in Roswell's gated River Mill community. Fully renovated kitchen, wood-look floors, private deck — see what's moving fast in North Metro Atlanta.
Nextdoor · River Mill neighborhood
TT
Tom Townsend
River Mill · Just now
Hi neighbors — quick update from River Mill: 405 River Mill Circle just closed after 21 days on market. The owners did a full kitchen renovation (white shaker cabinets, herringbone backsplash, granite counters) and it showed. Buyers noticed the quality and moved fast. If you've been thinking about selling your condo in Roswell, let's talk timing. — Tom Townsend, Townsend Realty Group
👍 React 💬 Reply ✉️ Message
Instagram stories · 3-frame teaser
Frame 1
Frame 2
Frame 3
Printable flyer · US Letter

Full info sheet — copies at the front door for walk-ins, plus take-aways for neighbors who tour the property during the open house.

Door hanger · 4.25×11 in

Distributed in River Mill the day before the open house — the doorknob notch + dashed cut-line at the top is the die-cut guide for the printer.

Flyer preview · US Letter
Door hanger preview · 4.25×11 in
Your call

Approve, request a tweak, or pass

React to each piece above. Hit Send to Buildwise when you're ready and the team picks it up — usually within the hour.

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