T
Townsend Realty Group
Marketing Summary
MLS #6075517
Listing Marketing Summary · Week of May 4, 2026

Here's everything we're doing for your home

A live snapshot of how 405 River Mill Circle is being marketed across paid, organic, and offline channels.

Sold
405 River Mill Circle
Roswell, Georgia 30075 · River Mill
$157,000
Listed
2
Bedrooms
2
Bathrooms
1,306
Sq Ft
Beautifully renovated 2-bedroom, 2-bath condo in the heart of Roswell's sought-after River Mill gated community. 1,306 sq ft of modern comfort with new white shaker cabinetry, herringbone backsplash, granite counters, and stainless appliances.
The package

Four deliverables working together

Every listing gets the full Buildwise marketing package — a dedicated landing page, a 3-platform social presence, a paid Meta campaign, and a coordinated open-house rollout.

🏠
Landing page
townrg.com/listings/405-river-mill-circle-roswell-ga
📱
Social pack
Instagram · Facebook · TikTok (sold stage)
📣
Meta ad
12-day geofenced campaign
🏘️
Open-house campaign
Flyer · FB event · Nextdoor · IG stories · post-event email
Sequence

Content schedule

The posting cadence — sequenced to build momentum into the open house, then close the loop with Monday follow-up. Live dates set after Tom + client approval.

Day 1
  • Instagram Story Frame 1 (teaser) — morning post
Day 2
  • Instagram Story Frame 2 (highlights) — morning post
  • Meta ad — Awareness phase begins
Day 3
  • Facebook event published — Recent Sale — Renovated 2BR Condo in Gated River Mill (Roswell)
  • Nextdoor post — River Mill neighborhood
Day 4
  • Instagram Story Frame 3 (open-house reminder) — morning post
Day 5
  • Meta ad — Lead-gen phase begins (open instant-form)
Day 6
  • Printable flyer distributed — door-hangers + nearby businesses
Sunday
  • 🏠 OPEN HOUSE · 1:00 PM – 3:00 PM
  • Post-event thank-you emails — sent Sunday evening
Day 8+
  • Meta ad — Retargeting phase to recent listing-page visitors
  • Performance review · channel-by-channel
How it's performing

Results so far

Updated weekly. First numbers populate after the campaign's first 48 hours.

Landing page
Page views (week)
Avg time on page
Tour requests
Social pack (organic)
Impressions
Engagement rate
Profile visits
Meta ad (paid)
Impressions
Reach
Lead-form fills
Open house — FB event
RSVPs (Going)
Interested
Cover-photo reach
Open house — Nextdoor
Reactions
Comments / DMs
Reach
Open house — turnout
RSVPs total
Walk-throughs
Sign-in buyer agents
All channel data flows back to your dashboard. Reach, engagement, and lead-form fills are tracked end-to-end so we can attribute every inquiry to the channel that produced it.
Deliverable 1 · Landing page

Dedicated detail page on townrg.com

Every listing gets its own URL on the Townsend Realty Group site — designed for buyer engagement and connected to the rest of your marketing through tracking pixels and lead forms.

Deliverable 2 · 3-platform social pack

Instagram · Facebook · TikTok

Captions tuned to each platform's voice and audience. Stage-aware — the copy below is written for the sold stage; under-contract and sold versions are pre-generated and queue automatically when the listing transitions.

Deliverable 3 · Geofenced Meta ad

Paid campaign · Facebook + Instagram feed

10–14 day flight with a 1mi/3mi geofence around the listing. Special Ad Category — Housing flag enabled (fair-housing compliant). Lead form fills route to the agent's CRM.

TRG
Townsend Realty Group
Sponsored · Roswell, Georgia
River Mill just sold in 3 days — here's why.
Fully renovated 2-bedroom condo in Roswell's gated River Mill community. White shaker kitchen, herringbone backsplash, granite counters, wood-look floors throughout. Private deck, pool, tennis. Listed at $157,000 — under contract in 72 hours.

Thinking about selling? We have buyers waiting for East Roswell condos.

**CTA button:** "Get my home's value"
**Destination:** TRG `/contact` page (UTM-tagged: `?utm_source=meta&utm_medium=cpc&utm_campaign=405-river-mill&utm_content=variant-a`).
townrg.com
Deliverable 4 · Open-house package

Coordinated multi-channel rollout

Six surfaces — printable flyer, 3-frame Instagram story sequence, Facebook event page, Nextdoor neighborhood post, post-event thank-you emails, and an in-listing open-house badge — sequenced to build momentum into the event.

Facebook event · Open-house RSVP
SUN · 1:00 PM – 3:00 PM
Recent Sale — Renovated 2BR Condo in Gated River Mill (Roswell)
River Mill · Roswell, Georgia
This beautifully updated condo in River Mill just sold in three days. Want to know what homes like this are worth in your neighborhood? Let's talk.
Nextdoor · River Mill neighborhood
TT
Tom Townsend
River Mill · Just now
Hi neighbors — quick update from River Mill. We just closed on a renovated 2-bedroom condo at 405 River Mill Circle. Went under contract in three days after a full kitchen refresh and updated baths. If you've been curious what condos are selling for in gated Roswell communities right now, happy to share comps. — Tom Townsend, Townsend Realty Group
👍 React 💬 Reply ✉️ Message
Instagram stories · 3-frame teaser
Frame 1
Frame 2
Frame 3
Printable flyer · US Letter

Distributed as door-hangers in River Mill the day before the open house. Copies at the front door for walk-ins.

Flyer preview