Here's everything we're doing for your home
A live snapshot of how 522 Chestnut Walk is being marketed across paid, organic, and offline channels.
Four deliverables working together
Every listing gets the full Buildwise marketing package — a dedicated landing page, a 3-platform social presence, a paid Meta campaign, and a coordinated open-house rollout.
Content schedule
The posting cadence — sequenced to build momentum into the open house, then close the loop with Monday follow-up. Live dates set after Tom + client approval.
- Instagram Story Frame 1 (teaser) — morning post
- Instagram Story Frame 2 (highlights) — morning post
- Meta ad — Awareness phase begins
- Facebook event published — Open House — Master-on-Main Ranch in Bridgemill (Canton)
- Nextdoor post — Bridgemill neighborhood
- Instagram Story Frame 3 (open-house reminder) — morning post
- Meta ad — Lead-gen phase begins (open instant-form)
- Printable flyer distributed — door-hangers + nearby businesses
- 🏠 OPEN HOUSE · 1:00 PM – 3:00 PM
- Post-event thank-you emails — sent Sunday evening
- Meta ad — Retargeting phase to recent listing-page visitors
- Performance review · channel-by-channel
Results so far
Updated weekly. First numbers populate after the campaign's first 48 hours.
Dedicated detail page on townrg.com
Every listing gets its own URL on the Townsend Realty Group site — designed for buyer engagement and connected to the rest of your marketing through tracking pixels and lead forms.
Instagram · Facebook · TikTok
Captions tuned to each platform's voice and audience. Stage-aware — the copy below is written for the just listed stage; under-contract and sold versions are pre-generated and queue automatically when the listing transitions.
Paid campaign · Facebook + Instagram feed
10–14 day flight with a 1mi/3mi geofence around the listing. Special Ad Category — Housing flag enabled (fair-housing compliant). Lead form fills route to the agent's CRM.
Listed at $555,000. Schedule your tour on the listing page.
**CTA button:** "Learn more"
**Destination:** Listing page on `townrg.com` (UTM-tagged: `?utm_source=meta&utm_medium=cpc&utm_campaign=522-chestnut-walk&utm_content=variant-a`).
Coordinated multi-channel rollout
Six surfaces — printable flyer, 3-frame Instagram story sequence, Facebook event page, Nextdoor neighborhood post, post-event thank-you emails, and an in-listing open-house badge — sequenced to build momentum into the event.
Distributed as door-hangers in Bridgemill the day before the open house. Copies at the front door for walk-ins.